#12: AirLand Battle and You
We're going to go through a bunch of military terms and see if you can figure out why the military names stuff so awkwardly.
Hint: People will bring their own associations to any word that they've heard before and that they think they understand.
1) AirLand Battle, the definition and the reason for the word. The back story of the word.
2) Why is the military creating all these acronyms? Have you figured it out yet?
3) What the military wants and don't want to happen.
4) The reason why naming things weird might be worth it.
5) Think about doing this with your own team. Might sound silly to outsiders.
6) Guidance to naming things
Evocative and salient.
Right associations and feel, etc.
No smuggling in own expressions